![]() Next, we need to set up our scroll trigger. Next, we’ll click under Triggering and select All Pages so that this Tag fires across our whole website.Ĭlick on the Save button to save the Tag. We’ll paste the Pixel code that we copied from Facebook Ads Manager in this Tag’s HTML field. ![]() In Google Tag Manager, we’ll create a new Custom HTML Tag for this base Pixel code. You need to initiate the base Tag before firing any custom events, so this step is necessary for any Facebook-related tracking in Google Tag Manager. We’ll need this code to create a base Tag for the Facebook Pixel. Scroll down and click to copy the code to the clipboard. This will take us to the pixel code screen. Next, click on Install Pixel and select Manually install pixel code yourself. Next, click on the Pixel we want to report to and choose Set Up. Let’s go to our Facebook Ads Manager → All Tools → Pixels. So let’s dive in! Setting Up Base Facebook Pixel Tagįirst, we’ll set up our base Facebook Pixel Tag.
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